Apple is the darling company of the 21st century. Not only has the ever growing stock price made plenty of millionaires, Apple’s products sell by the hundreds of thousands each day. People stand in line to buy Apple’s latest. They even stand in line to be able to shop in a new store.
With all of Apple’s technical wizardry– iOS and OS X, Macs, iPhones, iPods, iPads and a great cadre of apps– why can’t the company do the simple basics like email? Or iCloud sync.
To be fair, my experience with iCloud is vastly improved over MobileMe of yesteryear. That puppy is better off buried. Still, it seems that every day, my iCloud email account disappears for awhile. Outages are sufficiently sporadic that I can’t rely on Apple to deliver email.
To the internet generation, what’s more basic than email?
Granted, Apple probably has many millions of email customers, and millions of anything can lead to spot outages and hiccups. But Apple doesn’t have the number of email users as Yahoo! or Gmail. And I don’t have troubles with either of those.
That brings me to the other iCloud issue. Yes, there’s 100-million iCloud users, and that many users shoving data up to the cloud and back again to different devices will cause an occasional hiccup.
Address Book continues to make contacts disappear from time to time. Or, to make up for it, makes duplicates of other contacts. Apple’s message boards are full of Apple customers with similar issues.
My Mac and iPhone both have apps that use Dropbox to sync data. It’s not perfect, but I do not recall the last time Dropbox hiccuped. Apple’s iCloud does a mini-barf every couple of days.
I’ll tell you what problem Apple has. Predictability. Apple loves to dispense with what was, in a constant quest for the next great thing. Sometimes Apple leaves products unfinished. That was MobileMe for sure. Today it’s iCloud. It’s not fully baked yet. And the competition is growing. Both Google and Microsoft have competing products.
I don’t see Apple making much money from iCloud, so maybe the company doesn’t have the same incentive to produce a quality, dependable cloud product. Whatever the reasoning, Apple’s latest cloud services darling is not a dependable product.