My father has a record collection. As is the case with many of his generation, it’s a mixed bag. Some 33 1/3 albums, some 45s, some 8-tracks, some cassette tapes, some CDs, and a growing collection of digital music thanks to iTunes.
One of his oldest and most cherished albums is ‘50,000,000 Elvis Fans Can’t Be Wrong: Elvis’ Gold Records – Volume 2.‘ It’s a classic of Elvis Presley’s most popular songs. Why can’t 50-million people be wrong about Elvis? It’s the sheer magnitude of the number of fans The King had back then.
Those who count such things say Apple will ship its one-billionth iOS device sometime between now and the end of the year. That’s one billion. 1,000,000,000. Can you name another company that has sold that many technology gadgets since 2007.
My father uses a Mac and owns an iPhone, so I can extrapolate and say that Elvis, if he were alive today (he’d be approaching his 80th birthday), would be an iPhone user. Apple has sold a billion iOS devices for a reason. iPhones, iPads, iPod touch gadgets are powerful but easy to use. Just like the Mac.
Yes, they’re premium devices. You can pay less for similar functionality. What Apple has done is take premium quality and make it affordable for the masses. The King would approve; after all, his special blend of country, R & B, rock ‘n roll helped to form pop music in his day and made him popular among the masses of his generation. 50-million in sales by 1959. That’s not shabby, folks.
That brings up another issue. Apple’s faltering, dropping, anemic iPad sales. What’s wrong with the iPad?
Of the 1-billion iOS devices sold to date, almost 25-percent, one quarter, are iPads. But sales are going down, not up. That anomaly may have more to do with the iPad being Mac-like than the iPhone. People need a phone. They don’t need an iPad or a Mac, hence, once the timeline settles into a routine, iPad sales should mirror the steady quarterly sales of the Mac.
In other words, the iPad is so good, so usable, so durable, and can run so many applications– even on iPads going back to iPad 2– that the upgrade cycle has yet to set in. Apple has sold well over 200-million iPads to date, 12-million just last quarter.
Name another company which sold more tablets. Name another company that even bothers to publish the number of tablets they’ve sold. Ever.