Technology pundits often compare competing products based upon hardware statistics and price. Seldom do you read much about ‘total cost of ownership’ of PCs, smartphones, or tablets. Seldom do you read about what customers actually do with the devices they buy.
I don’t have an answer as to why that’s the case, but it is. Maybe it’s just easier to compare basic hardware statistics and price, and how a device is used may be too subjective to provide a clear analysis.
Or, maybe it’s just the large number of lazy technology writings posing as journalists. Whatever it is most of them have missed an important point of differentiation between owners of Android devices, smartphones and tablets, vs. Apple’s customers with iPhones and iPads.
What’s the difference?
While Android mobile devices may outsell Apple’s mobile products by a five or six-to-one margin, it’s Apple’s customers who use their devices to buy online. IBM’s latest study of Black Friday purchases show that owners of iOS devices– iPhone and iPad– spent about 25-percent more than Android users, and purchased online almost three times more.
That’s a huge difference in usage. Think about it. Android devices outsell Apple’s iPhone and iPad by five or six-to-one, but Apple’s customers buy online more frequently, and spend more when they buy. When it comes to basic usage– apps, browsing, and so on– Apple’s customers top Android device users by a huge margin.
Why the disparity?
I’m sure the answer lies in the targeted customer for each group– Apple’s devices vs. Android devices. Apple actively targets the affluent, well-educated customer (those with more disposable income), while ignoring the price sensitive, lower socio-economic block of customers which are attracted to Android devices, but don’t use them as frequently (compared to how iPhone and iPad customers use their devices).
That implies that Android smartphones, though selling in huge numbers, are bought and used much like dumb feature phones of the past. With Android tablets, they seem to be used more for media watching rather than how Apple’s iPads are used.
That’s by design, folks. Apple doesn’t want the customer base that doesn’t use their products, or who can’t afford their products, or who wouldn’t appreciate the esthetic design and capability anyway.
You know, Matthew 7:6:
‘Don’t give that which is holy to the dogs, neither throw your pearls before the pigs, lest perhaps they trample them under their feet, and turn and tear you to pieces.’
Apple simply stays away from customers that cannot appreciate what the company builds. Those that do are willing to pay a little more for that integrated, seamless, almost luxurious product.