It wasn’t the voters. Trump lost the popular vote. Trump won three states by the slimmest of margins, and that tipped the Electoral College (about 70,000 votes total) in his favor. Was it Trump’s use of technology?
What was it?
Facebook. Says who? Facebook.
During the 2016 US election, the Russian government used Facebook and other social media services to influence the election in President Donald Trump’s favor.
All it took was just enough voters to stay away– Hillary fatigue– and just enough votes across three states to do the deed in Russia’s favor.
Facebook VP Andrew Bosworth:
Was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.
If it wasn’t the Russians, what was it?
He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.
Please note that Facebook allows political ads to say anything and does not discriminate between lies and truth, but Facebook’s exec says that was not the issue.
They just used the tools we had to show the right creative to each person. The use of custom audiences, video, ecommerce, and fresh creative remains the high water mark of digital ad campaigns in my opinion.
End of story, right?
No. The main casualty of the 2016 election is truth and facts, always subverted during election season, but dredged across the swamp in ways never seen before, and with more tools and options, and a greater consequence.
My view of how officials are elected remains the same. Our political problems are less about elected officials than they are about who does the electing. One person, one vote is archaic. Education matters. Stats with better education systems tend to have better health care systems, and their metropolitan areas tend to vote differently than more rural areas.
That explains why one party works diligently to limit voting rights and carves the electorate via gerrymandered districts. How do they do that?
Fear, uncertainty, doubt.