An eventful year is drawing to a close. Crazy-assed politics. Trade wars. A nation more divided than ever. A stock market that makes the rich richer. The best ever iPhone. If you follow the news then you know I’m on target. So, what were the biggest, most memorable Apple stories from 2019?
WWDC? The Mac Pro? Apple’s notorious butterfly keyboard? Services? Wearables? Cheap iPads? As it turns out, it was all those and more.
Here’s my list of Apple’s biggest stores.
Butterfly Keyboard – this could be a holdover from last year, but it was high on the negativity meter. Apple is back to the old scissors design with the lastest MacBook Pro.
Trade Tariffs – the president seems to be sirring the pot, and the last half of the year had Apple sweating out trade issues that may not be over.
Privacy – this one seems to rise from the ashes as Apple touts privacy one week, only to have a privacy scandal the next week.
Modems – I lump both the Qualcomm settlement and Apple’s purchase of Intel’s modem business into the same group. The issue looks to be ironed out now.
Apple Card – what techno-gadget maker wants more Services? Apple, and what better way than a credit card that gives you discounts on Apple gear while the company makes a few cents on every purchase.
Jony Ive – he isn’t dead, but he’s as good as dead; note that Apple bid farewell while working on thicker iPhones with better batteries, and had engineers working on Macs with new and old keyboard designs.
Cheap iPads – yes, Apple doubled-down on iPad as an entry-level computer, capable of competing with Chromebooks and cheap Windows PCs, but not with cheap usability.
Services – yeah, I’m generalizing but Apple doubled down on Services, too, with more AppleCare products. Plus, there was Apple TV+, Apple Arcade, et al.
Wearables – of course, wearables are a thing. Hello? Watch. AirPods. AirPods Pro. Beats headphones.
iPhone 11 – best smartphone Apple has ever manufactured.
Chip Designs – Apple’s chip design heroics has legs; Bionic chips for Mac and iPad, plus the new U1 chip for Ultra-Wideband technology of the future.
See? Not a bad list, huh? For better or worse, Apple was everywhere in 2019 and looks to be even more publicly proactive next year.