The headlines seem to convey the impression that Apple held a secret employee meeting last month to reveal what will replace the iPhone. Rubbish.
Apple may have held a secret meeting between executives and engineers to discuss future products that may sell en masse more akin to iPhone sales than AirPods or Watch sales, but the company does not have a rock solid plan to kill off iPhone any time soon, if ever.
How do I know?
That’s why conspiracy theories do not hold much water. Why? Because people cannot keep secrets. Maybe a handful; perhaps even a dozen or so. But hundreds or thousands? Ain’t gonna happen.
What will happen?
The obvious. Apple is working on future products and it could be that one of them would replace the iconic iPhone. How about, oh, I don’t know; something like… Apple Glasses?
Folks as The Information took the idea to an extreme.
Apple Eyes 2022 Release for AR Headset, 2023 for Glasses
That isn’t far away. One can argue that history is a good guide, so let’s kiss the AR headset goodbye. Nobody wants to buy those; certainly not in sufficient quantity to change the world.
Apple Glasses will be a different story, but don’t say goodbye to your iPhone just yet.
Apple executives discussed the timelines, which haven’t been previously reported, in an internal presentation to employees at the company’s Cupertino, California, campus in October, according to people familiar with the matter.
Shades of The New York Times and The Washington Post. Remember, this is closer to fake news than real news because there is no list of verified sources. That Apple held a meeting to discuss future products is a no-brainer. That Apple discussed such products in detail vs. generalities is a different issue.
Let’s go with generalities first.
Both are augmented reality hardware, but only one will make it mainstream. What is more ubiquitous than iPhone hardware? I’m thinking of stars, insects, animals, humans, and money. Maybe rumors, too.
Add sunglasses to the mix, and you get a definite maybe. Glasses that perform like an iPhone display is a different matter, but look how Apple handled Watch. At first, Watch was interesting but mostly boring, and useful– not as much as we hoped. Look around. Watch is ubiquitous now.
I expect Apple Glasses to launch and work much the same way. First, it needs an iPhone nearby. Second, it will be like Watch in that it is more convenient to use than digging an iPhone out of a pocket to use. Finally, it will become a standalone product.
Not next year. Probably not the year after. Along the way we will see many more reports of Apple Glasses and what it can and should and will do and none of the three will be the same.
Apple is too big a company with too many employees and a supply chain that is too long and complex for such a product to remain hiding until it is launched, but let’s not call it a secret project.
We know Apple is working on it. That kills the secrecy.