We live in a capitalist world. Everybody wants your money. There is no free lunch. Somebody pays. I began my so-called blogger career as a writer for Mac360 back in 2006 with a few thousand missives posted online since then, including a few trips to the Apple Tax trough.
Apple charges a premium for every product. A 25-cent silicone case for your iPhone is priced at $39. Dell, Microsoft, and HP sell halfway decent PC notebook-tablet hybrids for well less than $1,000, comparable in specs to a MacBook Air. Samsung’s Galaxy S10 class is hundreds less than the iPhone for similar hardware features.
Here’s the latest way to spend money on Apple kit.
You knew they were coming and they will be here soon. Apple’s original AirPods created a whole generation of weird wireless earbud wearers. The second-generation launched earlier this year and still show up on Amazon and elsewhere with unusual– seemingly becoming the norm– discounts.
Compared to AirPods Pro (more on the naming scheme in a moment) at $249, the second-generation AirPods look like a bargain at $159. Apple found another way to squeeze money from the customer base and help to inflate the new Wearables category even more.
Wearables? Yes, Apple has a growing number of revenue streams. iPhone first, of course, then Services. The Mac shows up in third place; a distant third. Then iPad and now Wearables. Think accessories for your iPhone. Watch. AirPods. Beats headphones. And those high-profit silicone cases.
AirPods Pro is different than the original or second-generation AirPods. First, they come with the customizable fit earplugs. That should improve sound and fit, and block out more noise. Second, and a tight fit with the first, is Active Noise Cancellation with Adaptive EQ.
These are sweat and water-resistant, too, but have less listening time on one charge than the older models. Yes, ‘Hey Siri…’ is always on, too. I love Apple’s promo codes:
Magic like you’ve never heard.
Arrival of the fittest.
Charles Darwin would be proud.
A customizable fit for all-day comfort.
Uh, well, not so fast. All day? If you buy two pairs. At 4.5-hours of battery life, all day just doesn’t mean what it used to mean.
Regardless, I want them.
Why? I have the second generation already. The first generation AirPods’ battery made them almost worthless. Less than an hour of battery life after two years. Apple kit makes good hand-me-downs for those of us hooked on Apple’s gravy train.
Apple gives customers gear that makes them feel good; affordable luxuries. From the packaging to resale value to status symbols to overall integration into the much-maligned ecosystem, Apple hardware and software combine to create a dairy farm of revenue and profits and we’re the cows.
Can you name another brand that squeezes more from customers than Apple?