One thing I like about Apple is the old fashioned business model. Apple makes stuff. If we like it, we buy it. Google, Amazon, and Facebook have different models that rely on private information culled from users and customers.
Our lives and habits are being tracked. Every time we tap in a Google search, every time we click “Like” on Facebook and every time we make an Amazon purchase, we are giving away information about ourselves: our thoughts, our preferences, our behaviors. We are providing data that can be packaged up and sold to companies, which then use that data to try to modify our behavior and steer us toward buying their products and services.
How is that not creepy?