Every year at this time Apple does what it has done for many years. New iPhones. This year was a busy one because iOS 13 shipped before new iPhones, iPadOS shipped on its own for iPads, macOS Catalina was delayed even longer.
Other than the typical issue with bugs that follow every new release, Apple’s iPhone 11 line marked what I hope is a change toward a more pragmatic Apple than a clinging to the past of Apple’s thinner, lighter, faster years of the Jonny Ive era.
Every new iPhone comes with new hardware features and plenty of additional software in iOS. This year’s iPhone 11 models have two major changes, with one of them a one-finger salute to Sir Ive.
Apple stepped up the computational photography race with Google, Samsung, Huawei, and a few others. iPhone 11 Pro’s camera array takes amazing photos that will only get better when Deep Fusion magic hits the streets in a few weeks.
Improved camera and photos become almost, but not quite, a knock-out punch. iPhone 11 photos have hit mid-range DSLR quality, but more importantly, they land at a level where most of us cannot tell the difference between a basic photo shot on iPhone vs. an expensive DSLR.
Yes, they are that good; so good that even experienced photographers have difficulty looking at good photos and determining which ones were shot on expensive gear, and which ones on iPhone.
That’s the first punch.
Jonny Ive’s love of thinner, lighter, faster was kicked to the curb; well, two out of three. iPhone 11 models are slightly thicker and slightly heavier, and that means Apple could fit in a notably larger battery.
My iPhone 11 Pro Max will run a day and a half with ease. Here’s a good trick. Use black wallpaper and black lock screen in Dark Mode and battery life will be even better. OLED displays love black and use notably less battery. If you want your iPhone 11 Pro to last even longer, go all dark and then flip on Low Power Mode.
Honestly, I think I could hit three days of standard usage with a full charge. Black, black, Dark Mode, Low Power Mode.
Those two jumps in performance– not CPU or GPU speed, but camera and photos plus battery life– tell us that Apple in the post-Jonny Ive era is more pragmatic. We’ll know for sure if the next Mac notebook shows up with a non-butterfly keyboard.
I like this new Apple.