Think Amazon is a little too eager to sign you up for Prime? You’re not alone. The UK ad industry’s Advertising Standards Authority has ruled that an Amazon promo for Prime was “likely to mislead” and could have tricked users into subscribing to the service. A page in the checkout process pitched a 30-day Prime trial and prominently displayed a gold “order now with Prime” button, complete with a gray box promising “free one-day delivery,” but relegated the skip option to a plain, subdued “continue and don’t gain Amazon Prime benefits” link. This may have made it look like the only two options were the gold and gray boxes signing you up for Prime
Slimy company antics sometimes.