Except for one thing, yet another Apple iPhone launch event is closed and forgotten and good riddance. Stick a fork in ’em. They’re done. Nobody will bother to talk about Apple events again. They are so 1999, amirite? Who cares?
Oh, what’s that one thing?
Everybody who writes that they hate iPhone launches cannot keep their eyes off iPhone launch events. Negativity Bias runs full throttle in the technology industry, and nobody does it better than the anti-Apple crowd who practice exactly what The Donald preaches.
I am better than you.
Or, in the case of anti-Apple screeds about everything Apple does, and which all work the same way…
I know better than you, better than Apple, better than anyone else on the planet.
Patrick Lucas Austin did his deed for Time.
Over the past couple of years, Apple has made one thing abundantly clear: It’s trying to transform from a hardware company into a services company
Sorry. Apple is not transforming from a hardware company into a Services company. Apple is a hardware company. Services are just part of the game.
Apple’s September event doubled down on that trend, with the company revealing new details about two new services: Apple TV+, a Netflix competitor, and Apple Arcade, a subscription plan for mobile games.
Let’s get one thing clear. Apple TV+ is not a Netflix competitor. Netflix has what; 2.5-gazillion TV shows and movies? What does Apple have? Disney+ has at least 3-gazillion TV shows and movies. What does Apple have?
Yep, Apple’s Tim Cook rode herd on yet another iPhone event disaster to help stave off the inevitable.
Apple’s pivot to services makes sense from a business perspective: offering compelling subscription services can generate “ecosystem lock,” keeping users in the Apple family of devices even if its latest iPhones don’t generate as much hype as they once did.
OK, I get the ecosystem lock. What’s new about that? Nothing. Move along. Nothing to see here. Except those who write about the technology sector but know nothing about the players cannot stop writing about Apple.
If Apple’s turning more into a services company, does it make sense for it to keep holding the kind of whiz-bang events that it’s popularized over the years?
For all the criticism from the growing legions of anti-Apple screed writers, they keep writing about which they say Apple should stop doing.
How does that make sense?
Charlie Warzel of NYTs (Look at me! Look at me! Look at me!).
The company’s product launch pageant has become a parody. Time to call it quits.
Charlie, what would you write about? Just because you call it a parody doesn’t mean it is.
But what started as a Steve Jobs TED talk has become a parody — a decadent pageant of Palo Alto executives, clothed in their finest Dad Casual, reading ad copy as lead-ins for vaguely sexual jump-cut videos of brushed aluminum under nightclub lighting.
If you don’t like it, don’t write about it.
How hard was that?
I suggest that all those who are critical of Apple’s events simply shut up and stop typing about them. Then, in a couple of years, or perhaps 30 or 40 years, when Apple closes its doors and gives money back to the shareholders after the last Event, you can then utter what you really want everyone to know.
I told you so.
Three words. Not. Gonna. Happen.
Technology and industry writers love Apple events in private even if they decry Apple events in public. Apple is wise not to listen to the nattering nabobs of negativism, those card-carrying members of the technorati elite politburo because, 1) Apple usually is right about such things, 2) critics usually are wrong, 3) nobody ever stops writing about Apple or the events.
The Last Apple Keynote?
That’s laughable. The last critic to pray for the end of Apple’s events? That’s laughable, too. We laugh at them. Apple laughs all the way to the bank and does not even need to thank them for all the free press.