You remember the Notch, right? No, not the one on the bedpost. The Notch that Apple put into iPhone X’s display way back in late summer 2017. Tom Warren explains the Notch’s roots:
The entire notch exists because Apple is introducing Face ID with the iPhone X, a replacement for Touch ID that uses infrared cameras to scan your face and log you into your phone. Apple’s camera array is significantly larger than the single sensor on the Essential Phone, making the cut-out a lot bigger as a result.
That visual bump that juts down from the top of iPhone’s display– iPhone X, XS, XS Max, and XR– is the Notch. The much hated Notch. The Notch of design hell that iPhone critics and technology know-it-alls said was a stain on Apple’s reputation.
Whatever happened to the Notch?
The Notch is still there but nobody cares. Except those famous nattering nabobs of negativism and members of the technorati elite politburo.
Will they ever repents and apologize? Nope. They should but they will not.
Notches in one form or another are everywhere these days. Apple could have avoided some of the criticism simply by making the iPhone’s Forehead (the wider bezel at the top) wider.
It was fun to ridicule the little black strip at the time; to see the memes grumbling about how Apple had lost its way and the tweets asserting that Steve Jobs Would Never Have Done This.
In one form or another, every new smartphone of significance has, 1) a Notch, 2) a thick forehead which houses similar technology to Apple’s iPhone. The technology contained in Apple’s iPhone Notch had to go somewhere.
Typical Apple. Keep it simple, stupid!
Competitors have pop up cameras to keep the bezels– the edge around a smartphone screen; top, bottom, left and right sides– as small as possible.
Small is beautiful, right? Who cares about small, smaller, or slightly bigger bezels? Only the aforementioned nattering nabobs of negativism and members of the technorati elite politburo– most customers could not care less.
Apple cared enough to do the Notch in such a way as to make its visibility almost invisible. Over time.
Apple embraces a non-standard design that helps solve a problem, some loud critics go “ew,” and then by the next year you see variations of the same design on many other high-profile devices. After all the jeering, you start to see the editorials claiming that features like the notch were “inevitable”—that what Apple did was just business as usual.
The next time someone says the Notch was a stupid design choice tell them that 300-million iPhone customers don’t care, don’t notice, and use it all the time.