Numbers matter. Every mathematician, engineer, accountant, businessman, or child will tell you the same thing. Numbers matter. Precise numbers matter more. Remember way back when, back to the yesteryear of 2017 when Apple’s quarterly financial results divulged the number of iPhone, iPad, and Mac units sold (not shipped)?
Name another competitor or gadget maker that publicly pronounced such numbers? Not Samsung, not Dell, not HP, not Amazon. Oh, and speaking of Amazon, the company announced numbers for the recent two-day Amazon Prime Day.
Amazon said its Prime Day 2019 sale moved more than 175 million items and surpassed Black Friday and Cyber Monday combine (sic).
Wow. Almost any company would love to sell 175-million of anything, right?
What’s missing from Amazon’s self accolades are real numbers. How much money did Amazon rake in? What was the average purchase price? How many new Prime members signed up just to get in on Prime Day?
I could ask more but we know Amazon keeps real numbers close to the vest. All tech gadget makers and online stores keep numbers locked up and out of public view.
Amazon said its own devices sold well. Top selling devices included Echo Dot, Fire TV Stick with Alexa Voice Remote and Fire TV Stick 4K. In addition, more than $2 billion of products were bought from small and medium-sized businesses on the Amazon network.
$2-billion for just the Amazon network business seems like a big number. It is. Apple sells about $750-million a day so we’re talking about some very large numbers even without knowing exactly how large.
Dignan dug up some numbers from various analysts:
- The second day of Prime Day saw US online sales jump 72% for large retailers with more than $1 billion in annual revenue compared to an average Tuesday. Day one of Prime Day was a 64% gain compared to a typical Monday.
- Small retailers saw e-commerce sales gain 25% on the second day of Prime Day compared to Monday’s 30%.
- Day two of Prime Day saw better conversions as buyers were focused closing purchases and bigger baskets.
- Email was the primary vehicle to convert sales.
- Buy online and pick up in store order values were $126 on Tuesday and $131 on Monday for Prime Day 2019.
- Electronics had the most discounts across both Monday and Tuesday.
The lack of precision and specificity is shameful. I understand why it’s done and I understand why Apple stopped divulging unit sales.
It’s still shameful for a publicly traded company to participate in such veiled business tactics.
Did you shop Amazon Prime?
I did. Wil did. My parents did. I bought one item. Wil bought none. Collectively my parents bought two items.
Nobody is saying. It’s like people who go to Las Vegas. “Did you lose money?” Or, “Did you win anything?” Answers almost always resemble, “No, I mostly broke even.” That’s not how Las Vegas works.
Real numbers matter. Nobody is handing those out anymore. That’s shameful.
Oh, and speaking of numbers, guess who owns “The Fastest Growing Streaming Music Service?”
See? Numbers matter.