Tim Hardwick has the bad news for Apple. Amazon’s brand is more valuable.
According to the BrandZ Top 100 Most Valuable Global Brand ranking 2019, the ecommerce giant saw its brand value rise to $315.5 billion, beating second-placed Apple’s $309.5 billion evaluation and Google’s $309 billion in third. Apple’s brand value saw a 3 percent rise over last year, while Google saw a 2 percent rise, but Amazon outshone both with a whopping 52 percent gain.
And these negligible differences matter how?