What is it with crazy critics? Remember when Apple launched iPhone X a couple of years ago and introduced Face ID inside the Notch? Critics howled about the ugly Notch but didn’t give much consideration to why it was there or what it did that set iPhone X higher than competitors.
These days you don’t hear much about the Notch, other than it will be a relic soon thanks to in-screen camera and fingerprint technology which brings a true edge-to-edge display to smartphones.
Does the Notch really matter?
It did. It will for a few more years. The Notch holds an array of technology still not equalled by Apple’s competitors who cannot seem to do a facial recognition system as well, so rely on Touch ID-like fingerprint sensors.
That may change. No. Wait. That’s wrong. It will change.
Oppo is a smaller Chinese smartphone maker that just revealed a USC technology– under screen camera. Think of it as a selfie camera that resides behind the screen and takes photos through the screen. No stupid pop up camera. No ugly Notch. Just a display that runs edge-to-edge without visual interruption, and a selfie camera you can’t see.
What’s not to like about that?
What we don’t know is how well the camera works from behind the screen, and what kind of quality photos or videos it takes, but the idea seems plausible– just remember, that’s all it is.
Oppo merely announced the capability and did not announce a smartphone that actually sports the USC technology. Many of Apple’s competitors are quick to announce new technologies that are an improvement over anything and everything in an iPhone but much slower at bringing such advancements to market; at least, slower and not without a few speed bumps along the way.
Two words: Galaxy Fold.
OK, my bad. Three words. Galaxy Fold folded.
It’s one thing for a smartphone company to come up with a great new idea that advances technology beyond industry leaders, but it’s something else again to make it work perfectly and scale it to 100-million customers.
Apple did that with Touch ID. Apple did that with Face ID. Apple did both so well that competitors have just barely caught up with fingerprint scanner technology and still have yet to master facial recognition.
It’s there. It works. Nobody pays much attention to it anymore. At some point in the future Apple will replace the Notch with something that works better. For now, it doesn’t really matter.