The two most wealthy charlatans of privacy and security– Google and Facebook– recently opened their arms and embraced both privacy and security. In public. In reality, both advertising giants are still leopards incapable of changing their spots. Even with newly minted privacy policies, both companies still track their users– you’re a user, which means you’re a part of their product and not really a customer– wherever they travel online.
Over the past few years Apple’s Tim Cook has heralded the company’s stance on privacy and security, and often compared it to others– not mentioning any Google or Facebook names– who use private information culled from your whereabouts and habits to enrich themselves.
Apple is different. Or, is it?
Remember, both Google and Facebook gather information from you that is sifted, filtered, and repackaged in ways to help advertisers sell you ever more goods or manipulate your thinking about a product or even politics and religion.
It’s what they do.
You get free software to use– search engine, online apps, social media network to stay in touch with friends– and in exchange you give up all that information which is then used against you over and over.
Apple seems to be different. The company sells hardware and differentiates it with customized software with extra privacy and security baked in.
What’s wrong with that?
Look at the price tags of Apple’s products and compare them to price tags on the vast majority of Android smartphones or Windows PCs. Apple is more expensive and that means the privacy and security you want and deserve comes at a price.
The most recent example is Apple’s new Sign in with Apple service that will arrive on iOS 13 for iPhone, iPad OS for iPad, and macOS Catalina for Mac users. What’s not to like? Instead of having to sign into applications or websites via Google, Facebook, Twitter, et al, you get Apple instead, and that means you also get the option of an anonymous email address that you can kill later if you choose.
Apps and websites get less information about you to use against you in advertising. You get more privacy and security. Apple gets praise and accolades (from some).
To get that privacy you have to stay plugged into Apple’s ecosystem and upgrade hardware and software sufficiently often to get the latest updates. Yes, you may pay more than your Android kin and Windows brethren, but you’ll be safer when you’re online.
For a price. Privacy is now a service from Apple.