Apple has been working on a car for years. The effort is called Project Titan and only Apple’s engineers know– if they know at all– what it is all about. A line of Apple cars? Software for an autonomous vehicle? Personalized transportation for the future?
Our favorite iPhone maker tends to skate to where the puck will be so a future Apple Car may be nothing like what we expect or imagine. Project Titan doesn’t matter much because it isn’t in the here and now.
Tesla is the electric, semi-autonomous car company to watch, and it seems to be bleeding to death. How can Apple save Tesla?
To the discriminating reader, Tesla is the most Apple-like electric vehicle; indeed, many former Apple engineers are on the payroll. For now. Tesla seems to be working diligently to cut costs as revenue has not grown fast enough to exceed the company’s investments.
What can Apple do to save Tesla and jump start its own vehicle plans?
$50-billion means little to Apple. The company has not hesitated to give money away to undeserving shareholders in the form of share buybacks and dividends. As Tesla continues to bleed and the stock market remains in the doldrums, Apple might get a bargain.
What would Apple do with Tesla?
CEO Tim Cook bought Beats Music and Headphones and now Apple leads the industry in wireless headphones. Not only is Beats the best know headphone brand, AirPods are a big hit and now part of Apple’s latest revenue stream.
Why not GM, Ford, Toyota, or Mercedes?
Most major vehicle manufacturers all have their own electric car projects so are not likely to spend money to invest in a company that is bleeding cash. Apple can do just that with ease.
Tesla needs money. Apple has money. Apple needs an electric vehicle presence. Tesla has an outsized presence in the automobile industry.
What is not to like about that scenario?
Only Apple can save Tesla and as TSLA moves ever lower in value, Apple’s patience may be rewarded with a gift horse.