Everyone wants to be like Apple but that isn’t easy. Ron Amadeo on Google’s plans to build a flagship retail store to rival Apple:
You can add this store to the growing list of started-and-stopped retail projects. Who remembers the infamous Google Barge, a floating modular retail space with a “party deck” built out of an old container ship? Then there was that time in 2015 when Google leased a 5,000-square-foot retail space in New York City, spent $6 million renovating it, and then canned the idea before the store opened.
That seems to happen often with Google. What about Chicago?
When it comes to Google and retail, nothing is certain until the store actually opens.
Not in Chicago.