One can make the argument that using modern technology kills our lives, but in this case it’s about products. Google kills products with abandon. Apple kills products, too, but with less fanfare. Yet, Apple attracts more noise whenever it does kill a product. Even one that was never launched.
AirPower, I’m looking at you.
For better or worse, for good or bad, almost anything Apple does gets an outsized review by members of the technorati elite politburo, and the demise of AirPower was just the latest example.
Apple killed AirPower before it saw the light of day and the technology world mourned. What did Google kill last week?
Google is a stone-cold killer… Just last week Google killed Inbox, goo.gl, and Google+. Per Killed By Google’s count (yes, that’s a real website), Google has smothered no fewer than 158 of its own children, easily making it one of the most prolific and family-unfriendly assassins around.
Apple announced AirPower but decided not to ship AirPower. Technology and business writers went crazy with considerations that Apple has lost its way, lost its mojo, lost the ability to innovate.
Google killed more products in a week than Apple did the past year, but got a pass. Well, from everyone except Gordon; the rest of his missive is missing anything that makes sense except the original premise.
Google kills. So does Apple. I have a big list of what Google should kill, but what should Apple kill next?
Killed by Google lists well over 100 products the search engine giant has ditched to the curb, thrown under the bus, all with a shed tear.
Inbox, Google+, Google URL Shortener, Google Allo, and Mr. Jingles (you’re not alone if you heard of that one), all within the past month or so.
What products should Apple kill?
iTunes tops my list of software that needs an overhaul. Or, death. Thanks to Amazon and online shopping, neighborhood malls are dying. iTunes is a media mall. It, too, is dying.
I would not cry if Apple decided to kill the MacBook. It’s anemic, lame, and overpriced relative to the more powerful MacBook Air and MacBook Pro at roughly the same price. If Apple would drop the price tag to $899 and put its own ARM-based CPU inside instead of Intel, it could live again.
iPod touch could go, too. Who buys those? Either make it a worthy piece of hardware (an iPhone without the phone), or get rid of it already. It’s embarrassing.
Hard disk drives. I get it. They’re cheap. Hard disk drives help to bring down the price of an entry-level iMac and still make it an affordable device with a larger storage option. Except that larger storage option tops out at a measly 1TB.
If Google can kill products with seeming abandon, then Apple can kill a few products that have little or no impact on the company’s bottom line.