Lewis Wallace on Apple’s answer to the toxicity in television and movies:
At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration… Apple is setting a high bar — and placing a big bet on family-friendly content.
Apple CEO Tim Cook:
We love TV. TV is more than just entertainment. It’s cultural. TV at its best enriches our lives.
Apple’s objective is to enrich lives. For a profit.