Betteridge’s Law of Headlines applies far more frequently than Betteridge would appreciate or we should approve.
Betteridge’s law of headlines is an adage that states: “Any headline that ends in a question mark can be answered by the word no.” It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older. As with similar “laws” (e.g., Murphy’s law), it is intended to be humorous rather than the literal truth.
Except the law is closer to literal truth than to humor. Here’s a perfect example. Again.
This one comes from Jerome Santos in International Business Times:
Is Apple Transitioning From Hardware To Software Company?
OK, let’s put Betteridge’s Law of Headlines into action. Does the headline end in a question mark?
OK, we’re done here. Anyone who knows anything about Apple’s business model understands that Apple is not doing as much transitioning as it is growing and expanding. Once Apple stopped charging customers for software– back in the Steve Jobs era– it was obvious that our favorite Cupertino company had a coming out party of sorts.
Apple is a hardware company. Ipso facto and alakazam– Apple is not transitioning to a software company. Apple is not even transitioning to a services company.
Apple’s statistics and current state heavily point out that the tech giant may be leaving the hardware development industry soon. Is Apple truly transitioning itself from being a hardware company to a software one?
Poor grammar aside, apply Betteridge’s Law of Headlines to stupid questions. Apple is a technology company that makes revenue and profits primarily from the sale of… insert my famous drum roll right here… hardware.
Wait. What? Isn’t Services already larger than Mac? And larger than iPad? Yes, but if Apple stopped making the Mac and iPad, what would happen to Services revenue and profits?
Can you say, Nosedive?
Apple is the maker of the iOS smart devices, such as the iPhone and iPads, and has steadily released these devices since their success in 2007.
First, 2007 wasn’t much of a success year for iPhone, and iPad was not released until 2010, a year before co-founder Steve Jobs died.
Move along. Nothing new to see here.
Apple’s job openings were mostly for software developers, with hardware only coming in second.
The key to understanding this is obvious. Apple is not growing the number of hardware products as quickly as it is growing software and services (often the same). iOS and macOS are the key differentiators for iPhone vs. Android and Mac vs. Windows.
What about hardware?
However, their results weren’t as dazzling as they didn’t bring any notable double-digit percentage growth to the company, which could render their production stale and the company unable to invest in more innovation in the long run.
I tried to digest that sentence and decided it would be better left un-regurgitated. Apple would be “unable to invest in more innovation in the long run?” Nonsense. Apple can afford to buy France.
Apple is not transitioning to become a software company, despite turd articles that indicate that’s what is going on. It. Is. Not. Apple is a giant hardware company that also produces software (key point of differentiation) and has since the very early days of the company. Apple is adding Services because the company has a billion or so customers who want, need, and can afford to buy more software, media, and services.