You hate spam, right? No, not the kind that shows up in fried rice or spam musubi (I like the teriyaki spam). Spam, as in unwanted messages that overpopulate your inbox, despite spam filters or features like Apple’s Junk Mail filter).
Email spam, also known as junk email, is unsolicited messages sent in bulk by email (spamming).
Maybe we need to broaden the definition of spam to include, oh, I don’t know; how about… Apple?
Historically, Apple has done a good job of opt in; only sending email promotions to those of us who say it’s OK. What is not OK, Apple, is to spam me with pop up Notifications. Yes, that’s a thing in Cupertino now. Not only is it difficult to stop email spam, Apple wants you to learn to love Notification spam.
Last weekend, Apple sent a wave of Apple Music notifications to previous subscribers offering them an additional 3-month free trial.
That’s spam, folks. Apple is spamming customers with promotions. You know, just like Amazon.
Apple is continuing its Apple Music focus with push notifications allowing current subscribers to gift a friend a free month of the streaming music service.
I understand what’s going on.
Apple had a lousy first quarter to 2019’s financials. It was barely the company’s second best quarter ever. The company’s executives are desperate to move products and improve revenue; especially where it doesn’t make much money.
Apple Pay? Yeah, that, but let’s keep it focused. Apple Music, which remains far behind Spotify in paid subscribers and Apple wants to change that.
Apple’s tactic of using push notifications to promote its burgeoning Services business has annoyed many subscribers. This is especially true when you consider Apple is seemingly violating its own App Store guidelines by using push notifications for marketing.
It might be that this was little more than a test. Maybe Apple wants customers to learn how to disable Apple Music Notifications.
What the company really wants is more Apple Music subscribers and Apple doesn’t mind upsetting a few customers if it can get more new customers to sign up. I like Apple’s ecosystem because it’s like a gated community.
As of now, the Apple ecosystem has become a little more noisy.