How is Apple’s expensive HomePod doing in the talking smartspeaker market? It depends on how you look at fictional numbers. Roger Fingas:
Of a calculated 66 million smartspeakers in U.S. homes by the end of 2018, about 3.96 million were HomePods
6-percent? Not much, right? Amazon and Google are the leaders.
The Dot and Mini are each about $49, making them easy to pick up for people mostly interested in voice queries and smarthome control. The HomePod has far superior sound but comes in a single model
Let’s assume the average retail price is about $60 while HomePod’s average is $320. See the math? Marketshare might be 6-percent, but revenue share could be over 30-percent. Is HomePod priced too high?
On this week’s episode of his podcast ‘The Talk Show,’ John Gruber shared some interesting details about Apple’s pricing of the Apple TV and HomePod. Citing a “reliable little birdie,” Gruber says that the Apple TV is actually sold at cost, whereas Apple sells the HomePod at a loss.
That doesn’t sound like Apple.