Just kidding. Ben Lovejoy explains:
Apple shocked the market last week when it advised that it was going to miss its calendar Q4 (fiscal Q1) guidance by anywhere from $5B to $9B.
Samsung has reported a year-on-year revenue fall of 28.71%, and profits 18.18% below market expectations. Given that analysts were already expecting Q4 numbers below both Q2 and Q3, the forecast is likely to cause significant concern.
Who could have seen that coming?
Samsung is also vulnerable to reduced smartphone demand in the market as a whole, as it makes both chips and displays for other brands.
Apple’s revised guidance was far less off the original mark than Samsung? Double standard?