Colleague Barbara Marie Brannan on the future of the iPhone. How does it die?
First, by neglect. That’s what happened to Nokia, Motorola, HTC, Microsoft and others who paid no attention to what Apple brought to the industry. The engineers at Google’s Android project saw the future and made a massive sea change in the industry that washed the others out of business. Apple could be toppled by another product of iPhone-like capacity in history.
It could happen.
Second, by design. That’s what happened to iPod. Apple killed it (almost; iPod touch is still around but you’ll have to hunt to find them at an Apple Store because what the iPod was is contained in every iPhone on earth). Apple has the capability and the historical precedent to recognize technological changes and then drive and shape the market into its own direction.
None of iPhone’s early competitors had that position.