Blame it on binge watching. Lauren Feiner:
Netflix said it serves about 100 million hours of video per day, earning an estimated 10 percent of all time spent in front of the TV in the U.S.
Like Amazon, Netflix isn’t all that outside of the U.S., but the numbers are growing and compete well with any U.S. TV network and cable TV. Sandra Bullock’s Bird Box reached 80-million Netflix households in four weeks.
By way of comparison, during the week of Jan. 7, the top TV show was an NFL playoff game between the Los Angeles Rams and Dallas Cowboys on Saturday, Jan. 12, which drew 33 million viewers, according to Nielsen. The top scripted show, “The Big Bang Theory,” drew over 13 million.