An inordinate amount of digital ink has been spilled over privacy and security. Name another major technology player in the hardware and software game that has done a better job than Apple at giving customers more privacy and better security.
Not Amazon, not Microsoft, not Google, and definitely not social media giant Facebook. Despite Apple’s progress to differentiate the company from competitors, not enough is being done. Yes, I like and use Face ID and expect it to show up on future Mac models (Apple might even segregate Touch ID to lower priced models and Face ID to more expensive models.
I’m OK with that because both offer customers higher convenience and higher security. What about tracking?
Apple could do a much better job at reducing online tracking and it’s not just about the changes to Safari in the past few years.
First, Apple needs to get out of bed with Google as the default search engine. Cigarettes have a warning label because even the government believes that smoking is bad for everyone’s health. What about tracking? That’s what Google does. Apple knows how pervasive Google’s tracking mechanisms are but pays mostly lip service to privacy and tracking.
So, I’m in favor of a warning label for Google, Bing, and a few other search engines that track their users. Why? Users need to know the dangers that Google’s search poses to their online health. Google tracks users in their free applications. Google tracks users who search online. Google tracks website visitors (except my site, PixoBebo, and all the other Villagers websites). Google tracks many applications users with its Analytics service.
Second, Apple could easily place an anti-tracker option in macOS and Safari. The one in macOS would block applications from phoning home (similar to Little Snitch and other apps which block such trackers). The one in Safari could just as easily prevent websites and advertisers from tracking visitors with little more than a one-click button.
Finally, the reasoning behind such non-tracker options should be obvious.
First, I do not want to be tracked by anyone. Not Google, not Facebook, not Apple.
Second, if Apple truly wants to be advocate of privacy and security then the company needs to put up or shut up. As of now, Apple’s efforts to reduce trackers is anemic at best and little more than a whisper at worst.
Put up or shut up, Apple. I am not alone. I do not want to be tracked by anyone. Why is that not a human right?