What’s the downside of living in a capitalist world? Everybody is out to get your money. Sometimes we just don’t see it because the attack on our wallet, checkbook, or credit card is subtle. It’s there. You need to look.
The recent holiday season brought me even more examples to help show how technology websites have become little more than shills for technology gadget manufacturers. I use an RSS reader to keep track of updates to a couple of hundred websites; mostly technology and business. In What I Found By Using An RSS Reader I outline a visual trick to see that websites regurgitate much of the same drivel.
In Something Else I Found By Using RSS I outlined how websites are busy selling products rather than providing insightful or critical analysis. Why do they do that?
Need another example?
How about that $80 smartwatch that BGR thinks outsold every holiday wearable– including Apple Watch?
There were tons of smartwatches and wearable devices that were discounted during this past Black Friday and Cyber Week sales events.
The article is little more than an ad for the much hyped Amazifit Bip smartwatch. It’s dated January 2nd, but seems to have been on sale for a few months before. Yeah, it’s a BGR so-called deal.
Look at the headlines on Engadget, 9To5Mac, Business Insider, CultOfMac, and the aforementioned BGR. What do you see? They’re selling technology. Insightful analysis? You will struggle to find anything that resembles a critical product review– unless it’s something from Apple.
Name one of the hottest selling accessories for iPhone. AirPods, right? They remain a big seller two years after launch. Yet, over the holiday season Chinese knock off makers came out with own version of AirPods– oddly named AirDots– for $30 and dozens of technology websites helped.
Critical analysis? Hardly. Sam Byford:
Xiaomi announces $30 AirPods clones called AirDots
Clones? Hardly. They are what they are. Tiny wireless earbuds. They are not AirPod clones.
They’re called AirDots and feature much of the same functionality as Apple’s product, including tappable controls and a compact charging case.
Speaking of critical analysis, how about a list actual features that resemble AirPods other than, 1) wireless, and, 2) white.
Unlike AirPods, however, the AirDots have silicone tips that could allow for better sound isolation and a more secure fit.
Could? Could? Why don’t you know? That tells me nobody outside of Xiaomi has tried them yet, including every technology writer that regurgitated Xiaomi’s press release.
It’s very unlikely that the AirDots will match up to the AirPods in audio quality or performance reliability.
Wait a minute. I’m getting mixed signals here. You called them clones. If they are clones then they should have the same audio quality, same features, same reliability, and same everything– except price.
That’s what knock offs do. Cut the price.
AirPods are, without a doubt, one of the best products Apple launched in the last couple of years. For $169, you get a pair of wireless earphones that look a lot like regular iPhone headphones. They’re easy to pair, they deliver a great sound experience, and they even have a few smart features built-into them.
There you go. The setup for the big letdown.
Xiaomi’s AirDots are $29 alternatives to Apple’s $159 AirPods
A couple of tin cans and a string is an alternative. The earbuds included with every iPhone is an alternative. Using the iPhone’s speaker is an alternative.
There’s no telling whether Xiaomi will be able to match Apple when it comes to the overall AirPods experience, but at $30, the AirDots are still a great deal, if you’re looking for affordable wireless headphones.
Yes, there is telling. No, $30 won’t give you all the same features or quality as AirPods. No, $30 is not a great deal if you never tried them to make a determination.
It’s unclear whether the AirDots will be available in international markets
You can’t even buy AirDots unless you’re in China so what’s the point of all these technology websites shilling for a knock off manufacturer whose sole mission in life on planet earth is to copy what Apple does?