Colleague Natalia Nowak slices and dices a couple of WAPO writers who do not understand business or technology. Regarding Apple’s so-called price increases:
How many prices increased 20-percent? Or, more? None. Not one. Why not? Didn’t the Mac mini go up in price? Didn’t the MacBook Air go up in price? Yes, but those are new products. The old products did not go up in price, so there was no price increase. The new Mac mini and MacBook Air are more powerful, have improved features, and are more capable than the previous generation, so, ipso facto and alakazam– worth a higher price tag.
Regarding cost vs. price:
Missing in most considerations of what it costs to be an Apple customer– Apple Tax notwithstanding– is the true distinction of cost vs. price. WAPO’s writers only list price, and never gave consideration to cost. What is cost? Let’s keep it simple and take only the resale value– not including an consideration of usability, usage, upgrades, etc.– which then reduces the initial price tag. A $1,000 iPhone may be priced higher than a comparable Samsung Galaxy-whatever or Google Pixel-whatever, but when resale value is included, iPhones often end up costing less than such competitors.