Someone keeps track of Google’s market blunders and the number is growing. Tom Foremski:
The Google Cemetery website lists 44 dead Google products — the latest being Google+, which was discontinued in October 2018. It’s somewhat shocking to see large Google products or services suddenly abandoned despite years of work — seven years for Google+.
There’s a cemetery? Who knew?
So, what is Google doing wrong? Marketing.
Google hates marketing, and it doesn’t understand the role of marketing in building a successful business. It doesn’t market its products; it announces them. And it doesn’t do much more than that to try to get new users.
Google is really bad at marketing because of its engineering culture, which is strongly anti-marketing and is based on a belief of: “Build it and they will come.”
The do, but they’d don’t stay. Apple, supposedly better at marketing than Google, has its own list of failures chronicled in Tom’s Guide (among others).