We live in the internet age and as much as we want to travel down the information superhighway on a quest for all that is righteous and true, humanity seems headed for disaster after taking a wrong turn down the misinformation superhighway.
Fake news is all the rage today, made even worse by the fact that many people cannot tell the difference between what is real, what is not, and cannot discern fact from fiction.
Even Apple suffers at the hands of harbingers of fake news. How so?
Any argument or debate needs a set of basic rules of understanding.
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events.
Fair enough, right? Caveats?
Most purveyors of news value impartiality, neutrality, and objectivity, despite the inherent difficulty of reporting without political bias. Perception of these values has changed greatly over time as sensationalized ‘tabloid journalism’ has risen in popularity.
See the problem?
Fake news is a type of yellow journalism or propaganda that consists of deliberate disinformation or hoaxes spread via traditional print and broadcast news media or online social media. The term is also at times used to cast doubt upon legitimate news from an opposing political standpoint, a tactic known as the lying press.
Fake news seems to dominate news media in the 21st century and the information age. Caveats?
False information is then often reverberated as misinformation in social media, but occasionally finds its way to the mainstream media as well. Fake news is written and published with the intent to mislead in order to damage an agency, entity, or person, and/or gain financially or politically, often using sensationalist, dishonest, or outright fabricated headlines to increase readership, online sharing, and Internet click revenue.
See the problem?
We see such shenanigans in politics, yes, but it impacts business, too. Apple is a major victim of fake news.
Apple Cuts Production Orders For All Three New iPhone Models
The headline displays the issue as fact. It is not fact. Even then, the headline merely regurgitates The Wall Street Journal. Only Apple knows the details but no facts are presented as evidence, instead, relying on the traditional quotes from “people familiar with the situation.”
Apple slashed production orders for all three iPhone models that it unveiled in September
Again, no facts in evidence. Hearsay at best, rumor mongering and yellow journalism at worst. Is it any wonder people do not trust mainstream media?
Such fake news helps to grab eyeballs on the interwebs and sells ever more advertising but it remains fake news. Unfortunately, too many readers cannot tell the difference between opinion and fact; getting instead a daily overdose on the former and an anemic supply of the latter.
“Dog Bites Man” is news only if facts are presented to substantiate the claim. Man says, “Dog Bit Me” is not corroborated as factual until evidence is presented (bite marks on leg, witnesses, etc). As to the fake news of supply chain order cuts, well, these show up every year about this time and Apple proves them wrong; again and again.
Need more? Daniel Eran Dilger is one of the best at exposing such mainstream fodder.