Microsoft doesn’t break out Surface sales in any appreciable detail, but technology critics love the line. Mike Murphy with Face #1:
Microsoft is Apple now
That means Microsoft is the de facto PC hardware leader these days.
Microsoft’s current hardware is more interesting than what Apple is pushing. The Cupertino company has oscillated between marketing the iPad as a PC replacement for many, and seemingly realizing that few want to do that, as its computer sales remain relatively robust.
Does anybody understand that Apple sells about twice as many iPads as Macs, and the iPad installed base is about triple the Mac?
Apple will invariably continue to sell many computers and tablets (partially because of how well it has mastered locking us into its ecosystem), and there doesn’t seem to be any guarantee that Microsoft’s hardware bet will pay off.
Then there’s another side of the coin, this one from Navneet Alang:
Is Microsoft out of ideas?
I think it depends upon who has an opinion because clearly there is no agreement.
In the consumer tech world, its reputation and standing were severely damaged by the arrival of the smartphone era and Apple and Google’s eventual dominance. As the world moved to mobile, Microsoft started to look irrelevant.
Microsoft missed the mobile revolution entirely, and doubled down on traditional PCs instead.
Given the way Windows 10 and other consumer efforts have languished at Microsoft, some skepticism about the company’s ability to pull off the next big thing is warranted. The new Surfaces might look very slick in that deep, murky black, but the future for the brand may well be just as dark.
Everybody has an opinion but it should be obvious that not everybody has the same opinion or perspective on the same event.