Everyone in the world seems to have an opinion on anything and everything. Sometimes multiple opinions or perspectives on the same issue. That’s OK because freedom. What’s not OK are lame arguments for the sake of capturing eyeballs; arguments which fly in the face of both common sense and plausible understanding of how the world works.
Jesus Diaz bowed before Google’s Pixel 3 smartphone before it was released.
Here’s How the Pixel 3 Will Destroy Every Camera Phone
Sorry. No. That’s just wrong. It hasn’t happened, it’s not happening, it won’t happen. Why not?
The implication here is that Google’s artificial intelligence is so far advanced that no other smartphone manufacturer will ever catch up. That’s a ridiculous premise because already flagship smartphones have cameras– and artificial intelligence– that turn ordinary photos into near DSLR-like images with little more than a click.
Regardless of sensor quality, artificial intelligence is the battleground for the best phone camera — and Google is the undisputed king of AI.
Again, wrong. Undisputed? Ask Samsung. Ask Apple. Ask any other company employing such technology in their devices– especially the way Apple has by marrying AI with embedded neural networks within a custom CPU– that it’s all over but crowning Google as the king of AI.
First, let’s give Google some props on using AI to produce excellent photos from mere smartphone camera lenses and sensors. That’s no mean feat but it isn’t as if Google’s Pixel photos are so good that the average photo viewer or smartphone camera user can tell them apart from high-end DSLRs, mid-range DSLRs, or even an iPhone.
Photos are so good these days that the point of diminishing returns is near.
Second, please note that Diaz’s ridiculous missive pays little attention to the need for product differentiation. No company crowns itself king of anything without a product that is immeasurably better than competition. Is Pixel 3 so much better than iPhone XR that customers will abandon the latter for the former? That didn’t happen last year and the bar has been raised by all players.
It won’t happen this year, either. One reader comment to Diaz’s silly opinion:
Anyone basing the purchase of a smartPHONE based on just the camera, should er, go and buy a good camera.
Over the next month or two we’ll see plenty of photo shoot-outs and comparisons of all the latest flagship smartphones and their new cameras. Some will win, some will lose, but most of us cannot look at any set of photos and determine which smartphone camera did the deed.
Diminishing returns, indeed.