Apple the hardware company must walk a thin line to keep selling hardware. After all, cannibalization is a thing and if a company’s revenue depends on hardware sales, you wouldn’t want a single product to take the place of two other products, amirite?
After all, we sheeple love our hardware and Apple keeps the perfect balance and distance between each device. A Mac is not an iPad. An iPad is not an iPhone. iPhone is not a Watch.
So, why is my iPad jealous of my new iPhone Xs Max?
Every new Apple device I buy gets a little more use in the first few weeks and iPhone Xs Max– I call it ‘Max’– is no exception. Except when I’m slaving over a hot Mac keyboard on the office iMac, I spend more time with iPhone, Max, than any other device.
That’s the way God intended the mobile revolution to be and that’s what it is. Here’s the problem. Max has a screen that is large enough, bright enough, with such crisply packed pixels as to make my iPad something of a lesser used relic.
My iPad Pro, the 10.5-inch variety, is a gorgeous device, worthy of the extra price, a good match with Pencil, and performs well with any decent Bluetooth keyboard. But iPad, Pro or otherwise, is not a Mac-like workhorse. Basically, iPad is a giant screen iPhone minus the phone, minus the mobility, minus the pocket toting capability.
Max has a 6.5-inch display and that might be the perfect size to replace the iPad mini (notice how Apple hasn’t said anything about the mini in a few years?) and do serious damage to iPad sales.
Why try to manage, maintain, and carry around three Apple products when one will do? iPad has always been more of a content consumption device than a Mac-like workhorse. Sure, you can use an iPad to work, but it doesn’t perform with the same power and grace as a Mac (yes, I know, it depends upon what you do for work; Mac is a truck, iPad is a car).
What I sense with my two weeks of using Max is that this device is more Tesla-like than expected. It’s luxurious– camera and display are to die for, and about as good as they can get– but incredibly efficient, with power that lasts well beyond a day (two days if you use my trick to keep it on Power Saver Mode). Max does video. Max does notes. Max is big enough to pair with a good Bluetooth keyboard to do some quick writing or project tweaking in Pages, Keynote, or Numbers.
If there was an easy way to plug Max into a stand connected to a Retina display with keyboard and mouse, not only could I forego using the iPad, I might be tempted to wait a year or two longer before buying another Mac.
My iPad is jealous of Max.