You remember Chromebooks, don’t you? They’re the small, inexpensive notebooks that were supposed to seriously eat into Microsoft’s market share by showing the world that you don’t need a big operating system to get big work done — just a lightweight one to get you internet access.
Yet, Microsoft’s Surface line of PC notebooks seems to be thriving. What happened? Chromebooks in schools are the new danger. Why?
Schools are a great market for Google, but Chromebooks are also Trojan horses. Children and teens use them for schoolwork and more. And when they get Chromebooks, they also get free subscriptions to Google’s G suite of apps. If kids grow up using G Suite and Chromebooks, there’s a reasonable chance they’ll use them when they get older.
Cheap Windows PCs– AKA netbooks– were supposed to do the same thing to the Mac but did not. The Mac is an aspirational brand. Chromebooks are not.