Jenny Rohn explains how you cannot beat fake news with science communication:
Now, it’s a free-for-all, and we’ve all witnessed the shocking spread of lies and the way their sheer frequency has numbed us into impotence. Any one of Donald Trump’s dodgy dealings would have brought down any other president, but the creeping paralysis of untruth-overload has de-sensitised the population to his many scandals as effectively as “aversion therapy”– as when an arachnophobe is thrown into a pit with a thousand spiders and soon cured. Even definitive proof that the Russians have been meddling in the elections of Western states and sowing general discontent via social media has met with a collective shrug from the inured populace – while individuals might get riled up, each bit of fake news is just another defused spider to the collected whole.
Translation: You can’t fix stupid.