Yours truly’s SO on what happened to Apple before Steve Jobs died and what happened after Tim Cook took over.
Nobody can argue the facts. Apple CEO Tim Cook has put his own mark on Apple. The mark of riches almost beyond imagination just a few years ago. Cook owns the mark of prosperity and profits. Investors have grown wealthy while Apple churns out profits with seeming abandon.
What about Apple under Jobs?
[From] 1998 when the iMac launched to 2010 when Jobs launched the iPad (he died a year later) Apple’s success stories piled up one after the other. iMac, Apple Stores, iBook and PowerBook, iTunes (Rip. Mix. Burn.). iPod and iTunes for the Mac. iTunes Music Store. iPod for Windows. Intel Inside the Mac. iPhone. iPad.
What about Apple’s disruptive product line under Tim Cook?
Since Jobs died what we have seen from Apple includes Beats headphones, Watch, Apple Pay, Apple Music, AirPods, HomePod; all, arguably, of course, mere accessories for iPhone.
Products don’t matter. Apple today is all about shareholder value.