Good question. Jeffrey Mincey doesn’t have an answer but he has evidence of a problem.
One could argue the iMac helped to save Apple but more disruptions were on the way. The Apple Store. Then the iPod and iTunes. After that, the iTunes Music Store and iPod on Windows. The Mac moved to Intel Inside, and Steve Jobs introduced the iPhone, and the next year the App Store. And, before Jobs died, the iPad. What a string of market disrupting products.
And Apple under Tim Cook’s reign?
Steve Jobs died in late 2011 and in the nearly seven years since Tim Cook’s Apple has launched iPhone accessories but no truly market disruptive products. Apple is crazy profitable, yes. Apple’s stock is crazy high, yes. And there’s the dividends and stock buyback programs.
iPhone accessories are market disruptions, right? Right?