Let me be completely honest about search engines. They all suck. Google seems to provide the best results, but who tracks online users more than Google? Not even Facebook. I fear that every search I make on Google incriminates me or identifies me in some way to advertisers, and since the search engine and advertiser giant keeps all that information, government authorities, insurance companies, and anyone else might gain access to it.
Sure, there are ways to get rid of data captured by Google, but you have to jump through hoops to get it done. I use a VPN, ad blockers, and StartPage to search, but I know Google is on my back.
So, why not Bing? Or, DuckDuckGo?
Both provide decent search results, but my unscientific and unofficial survey says Google’s results are better. Shouldn’t they be the same between Google and DuckDuckGo? Yes. And no. Google’s results are based on more factors than simply entering keywords. If Google knows who you are, knows your search history, knows where you are, you’re likely to get different results.
DuckDuckGo doesn’t use that information so the results are, well, somewhat more sterile.
What about Microsoft’s Bing?
Typical Microsoft. They just don’t understand what users want. Search results. That seems to have gone downhill in recent years. A Google search page is more dense– more search results– than Bing. Even DuckDuckGo has more results options displayed on a page (but too much white space).
Bing doggedly continued to improve. It added social connections and “cards” identifying key topics and related searches. It improved speed and reliability. Then one day, when I wanted to dig up older stories I had written using Google’s search engine, I found I had better luck finding them using Bing. So I switched.
Kudos, but as with many Microsoft relationships– Skype, I’m looking at you– the joy didn’t last too long.
As a habitual Bing user, I’ve noticed a deterioration in quality… on more and more occasions, I find myself typing in Google.com within the search bar, then hunting down some tidbit or story that I know is there.
Bing0 (pun intended). Nailed it.
Search needs competition and there isn’t much competition for Google because all search engines are the same for one reason. They all suck.