Guess who loves the professionals? Again. Apple. That’s right. After receiving a few years of criticism from technology publications, tech writers, Apple fan folk, and the entire professional community, Apple has embraced us once again.
First, it was an admission that the trash can Mac Pro was a lemon. Not so much a performance lemon as a design lemon. Apple promised a new Mac Pro (we’re still waiting) and a new iMac Pro. Regarding the latter, Apple delivered. iMac Pro, even with an entry-level price of $4,999 is a bargain when compared to an original Mac in 1984 dollars.
The basic model is an 8-core Intel Xeon Inside with 32GB of RAM and 1TB SSD with a Radeon Pro Vega 56 GPU with 8GB of RAM. Oh, and all kinds of ports. Is that not what professionals have been asking for? If you have the money, $13,199 will get you the fastest Mac available.
Did that stop the Mac professional class from whining? Nope. Why not?
Because MacBook Pro.
Apple heard their cries of despair and responded with a new professional level Mac notebook that delivers on the request and promise for more power.
Even the 13-inch MacBook Pro delivers quad-core 8th generation Intel Inside for a measly $1,799 but gets to $3,699 with 16GB RAM, 2TB SSD and a quad-core Core i7 Inside. But that’s not even the high end model. It’s the 15-inch MBP which sets professional hair on fire.
Sure, it starts at $2,799 but add the 6-core i9 Intel Inside to 4TB SSD and 32GB RAM and you have a screamer for only $6,699.
The last two new Mac models– iMac Pro and MacBook Pro– indicate that Apple remains in love with professional users, and we may be only six months or so away from an all new modular Mac Pro model.
Why the newfound love affair for professional Mac customers?
Noise vs. money. 80-percent of all Macs sold these days are notebooks, so iMac, Mac mini, and Mac Pro are not big sellers. Professionals, though, are a varied and noisy group of customers and raised sufficient decibels that Apple could no longer ignore their cries.
Ipso facto and alakazam– new Macs for pros.
OK, what about the rest of us? The iMac is long in the tooth. The MacBook Air and Mac mini are so long in the tooth they have no teeth. Even the entry-level MacBook could use at least a CPU and keyboard upgrade, amirite?
The non-professionals who buy such devices make up a much larger share of the market than professionals, but we’re definitely less vocal about our requirements. If Mac professionals made enough noise in public– and they did– to get what they want, then maybe we need to make some noise, too. Instead of writing to your congressman about the state of the union, write to Apple CEO Tim Cook and offering a scolding refrain on the state of the entry-level Mac line.
Apparently, noise works.