Apple has so many women onstage during WWDC 2018 keynote presentation that I lost count. That’s a first. The whole show ran well beyond two hours. You could call it the Tim and Craig show, with special appearances by a list of Apple women, Watch honcho Kevin Lynch, and a few others (one with an interesting show and tell of ARKit and Legos, and some boring dude from Adobe to help fill Apple’s quote for minorities and women onstage).
Women onstage during an Apple keynote is nothing new. What is new is the number of women with keynote presentations. To be fair and straightforward, this was a show led by men and women served merely to introduce new features or functions. Some could consider them technology event eye candy, but it was obvious they knew their stuff and managed to get through each part with at least as much swagger and confidence as Tim and Craig. CEO Tim Cook and software honcho Craig Federighi.
Apple’s onstage women were involved in Watch for health and exercise, software show and tell, and even user interface presentations. As to whether the bevy of Apple women were there to add to the company’s diversity initiative is debatable, but compared to Google, Microsoft, and other large technology companies, at least Apple tries in public.
Otherwise, there were more than a few takeaways from WWDC 2018’s keynote show.
Other than the long and growing list of Apple women, it struck me more as a show about Apple software than about developer tools to make their software better. Maybe Apple touts its own wares to inspire software developers. Apple software was everywhere, and not just iOS, macOS, watchOS, or tvOS.
Apple apps were onstage, too.
News, Home, Stocks, group FaceTime, and a bunch of new Animoji plus Memoji– a way to create your own Animoji. No mention of which iPhones will be able to handle such eye candy but expect it first on iPhone X and future iPhones with Face ID technology.
The Notch isn’t looking so bad these days, is it?
Another takeaway is Apple’s attention on the user, specifically with new controls to help curb usage as an addiction– improved Do Not Disturb, usage reports, and better Notification integration and controls. Parents will appreciate the controls for children, including schedules and downtime options.
Perhaps one of my favorite new features– other than giving Siri more brains and specific, user-controllable actions, and an action library– is the Walkie Talkie for Watch. That needs to be on iPhone, too.
Another takeaway, and perhaps this because so much new information had to be crammed into a two hour show, is just how complicated and complex our Apple devices have become and how quickly they grow and change.
How do people keep up?
Apparently, a few women at Apple are doing their part, too.