That the internet is full of advertising, sponsorships, and content should not be a surprise. Increasingly we see sponsored content that displays itself as content or deals, but is little more than a website money-making scheme. Writing in McSolo, Ron McElfresh explains:
Open up Safari or Firefox or Chrome, visit a few websites, and quickly you become enmeshed in the world of advertising, both overt and covert. Overt? The ads you see on websites. Covert, all the tracking that goes on in the background which takes personal information from you so advertisers can better influence and manipulate you.
Wait. It gets worse.
Visit just a few of the more popular technology and Apple-oriented websites and you will see a growing list of sponsored advertising in various forms. Such content may appear as a Deal page, whereby the website gets a cut if you buy the featured product. Others include sponsored content whereby the product seller paid the website to display an article or review which is an advertisement in disguise.