Yours truly last week on Mac360:
Hardware is hard. Especially hard if that isn’t your main business and with Google it isn’t. The company spent billions to buy Motorola in a disastrous acquisition; supposedly to give it some hardware to sell. Why? Everybody wants to be like Apple. Yet, after spending tens of billions of dollars to diversify itself from the search engine cash cow, Google remains what it has always been. A purveyor of personal data culled from unsuspecting users of free software. An advertising company.
Some think Google should buy FitBit. Or, not.
That could work out. Just like it did with Google’s Motorola acquisition. Fitbit seems to have found out what Google has yet to learn. Hardware is hard.