You know it will happen. You know it will be gradual. You just don’t know when you’ll notice. Friend and colleague Barbara Marie Brannan on why Apple Needs A Much Smarter Siri and why firing Siri and hiring Microsoft’s Cortana is an idea DOA:
Apple is not desperate to match Alexa or Assistant or Cortana because all are rather dumbasses anyway. The market for stalking speaker assistants is nascent anyway. This idea makes good fodder for the anti-Apple technology writers, but calls for Apple to replace Siri with Cortana, or to replace iCloud with Microsoft’s OneDrive technology, or to replace Apple Maps with Microsoft’s mapping technology is a pipe dream.
In usage, Cortana and Siri are almost equals while Amazon’s Alexa trails badly.