No effort is required to find a negativity bias against Apple, Inc. You see it all over the interwebs, especially among technology websites and business websites. According to most, Apple can do nothing right.
Such bias shows up before Apple introduces new products, and despite a growing list of positive reviews from actual users, persists long after said product becomes a hit with customers. Is it not a good thing that Apple’s executives pay more attention to customers than to technology and business website writers and editors?
It takes little effort to peruse the blather on Fortune, Forbes, or Business Insider to find anti-Apple bias. Here’s an example:
Apple’s past week was supposed to be triumphant. Its new HomePod smart speaker was on store shelves and it held its annual shareholders meeting to showcase its success. But that didn’t happen.
It didn’t? Apple announced another record quarter of revenue and profit. HomePod sales are backordered. HomePod reviews are positive. What’s the problem?
Reports sprung up of the HomePod not delivering the kind of virtual personal assistant support with Siri that you’d find in alternatives like Amazon’s Echo. And although Apple is expected to gain ground in the smartphone market this year, it’s still far behind its chief competitor Samsung in terms of shipments.
I thought the HomePod was a music speaker, not a talking can of Pringles trying to sell me stuff. And there’s that marketshare meme again. Apple has more than half the entire smartphone industry’s revenue and about 85-percent of the industry’s profits so why is anybody talking about Samsung?
Oh. My bad. Samsung is the only other smartphone company making a go of it.
Apple isn’t making the kind of profit you might expect on its HomePod. Apple pays $216 to bundle a single HomePod unit. That leaves the company a $133 profit on the sale of each $349 HomePod.
Such numbers are fallacious at best but that looks like a gross margin that most tech companies would die to own.
Apple ended 2017 with 15.2% market share in the global smartphone space, researcher TrendForce revealed this week. That was well behind Samsung’s slate of smartphones, which collectively earned 21.9% share.
Uh, really? Let’s see. Apple claims to have 1.3-billion iOS devices in the wild, while Google claims less than 2.6-billion Android devices. I see the math and it’s closer to a 35-percent marketshare than 15-percent. Marketshare again? When will that tired metric be abolished? It’s all about profits, folks. How does any other company beyond Samsung fare?
You see this kind of ludicrous thought experiments all over the interwebs, but especially with technology websites, and, of course, Fortune, Forbes, and Business Insider.
Fortune headline (all about business, right?):
In a First, Transgender Woman Breastfeeds Baby
Apple Leak Reveals Significant iPhone Design Changes
The leak? Different sizes.
And, from perhaps the worst digital rag purporting to be about business, Business Insider:
Here are the best things you can buy at Nordstrom’s huge winter sale
And, yes, it takes little effort to find much worse. So, why all the negativity bias towards Apple?
Anything negative gets more advertising hits than anything positive because negativity bias. And Apple has more than 1-billion customers so people click and read. Eyeballs are captured. Privacy and personal information are culled and used to sell more goods to readers.
Tech and business media hate Apple because it is profitable for them.