Jeffrey Mincey on what Apple could do with $200-billion in cash besides give it to undeserving shareholders:
Apple could buy Disney, Netflix, Adobe, or heavily invest in chip and display manufacturing to avoid reliance on Samsung and Intel. Yes, Apple could buy Tesla or design and build its oxygen powered autonomous vehicle, but let’s get real. Apple should buy a search engine.
They say that necessity is the mother of invention. If so, Apple’s customers want and need more privacy and security options. We also don’t want to be tracked by Google, Facebook, Amazon, and others who give us little in exchange for vast quantities of private information about us and our online habits… Apple could out-Google Google with a built-in search engine– tweaked for results the way Apple does what Apple does– and make the focus about privacy and security– not more ad revenue.
Google could use some competition and Apple has a billion customers who might wake up one day and find that Apple is the default search engine on Safari.