Just when you thought BlackBerry was a footnote in the history of smartphones, it’s back, baby, and now successful. Or, is it? Mallory Locklear:
TCL unveiled the Blackberry KEYOne at MWC 2017 and now, a year later, we have an idea of how well it sold…
…just 850,000 BlackBerry devices shipped last year, a very low number that’s well behind those of companies like Apple and Samsung.
Apple sells that many iPhones in a couple of days.
BlackBerry Mobile’s chief commercial officer, Francois Mahieu, would like to see the company grab three to five percent of the market for premium smartphones.
Or, put another way, 30-million to 50-million units. Steve Jobs set iPhone’s first full year goal at 10-million units.