Despite the growing chorus of nattering nabobs of negativism regarding all things Apple, Fast Company just name The World’s Most Innovative Company. Guess who?
In each case, if you look at when we started, I would guess that we started much before other people did, but we took our time to get it right. Because we don’t believe in using our customers as a laboratory. What we have that I think is unique is patience. We have patience to wait until something is great before we ship it.
Sometimes I feel like an Apple guinea pig.