Roger McNamee (the same guy who blew a $100-million investment in Palm to defeat iPhone) on the dangers of Facebook:
The most important tool used by Facebook and Google to hold user attention is filter bubbles. The use of algorithms to give consumers “what they want” leads to an unending stream of posts that confirm each user’s existing beliefs. On Facebook, it’s your news feed, while on Google it’s your individually customized search results. The result is that everyone sees a different version of the internet tailored to create the illusion that everyone else agrees with them. Continuous reinforcement of existing beliefs tends to entrench those beliefs more deeply, while also making them more extreme and resistant to contrary facts. Facebook takes the concept one step further with its “groups” feature, which encourages like-minded users to congregate around shared interests or beliefs. While this ostensibly provides a benefit to users, the larger benefit goes to advertisers, who can target audiences even more effectively.
Bingo. Big danger. Long but worthy read.
Increasing awareness of the threat posed by platform monopolies creates an opportunity to reframe the discussion about concentration of market power. Limiting the power of Facebook and Google not only won’t harm America, it will almost certainly unleash levels of creativity and innovation that have not been seen in the technology industry since the early days of, well, Facebook and Google.
The knight from Indiana Jones and the Last Crusade sums up how we should use social media.