Edgar Alvarez explains Facebook’s predicament and changes:
Over the past couple of years, Facebook has frequently tweaked its News Feed algorithms to deliver stories that are relevant and of interest to you. It was a strategy that, up until now, seemed to be the way forward for the site.
Seemed like a good way to promote fake news and increase ad revenue, though. That was then and this is now.
During the early days of Facebook, the focus was simply on communication between friends, but over the past couple of years it began to actively promote and push content from media companies into users’ feeds. It’s something Facebook had to do in order to keep people on the site for longer period of times and, of course, gave the social network a solid source of revenue in the process.
We’ll see. Few companies make such changes if there is a chance it will negatively impact revenue.