Alright, not literally murder. But Apple gets away with slow walking technology while working on the next big thing. Wil on Mac360:
As the slow-footed tortoise in the fable, Apple coasts along on its laurels year after year while competitors– the technology hares– whiz by with new features, new hardware, lower prices, only to fall into a deep sleep, a slumber which seldom yields profits. Yes, Apple knows how to make money as a tortoise while competitors hop madly forward with fancier products With more features that yield financial squat for their makers.
Then what happens?
Then, every now and again, the tortoise sheds the shell, slaps on a pair of Nike’s, and runs a few rings around the sleeping hoard of hares, to take the technology lead yet again. We’ve seen this happen time and again with the Mac, but also iPod, iTunes, iPhone, iPad, and the most recent, Watch and AirPods, both awaiting a noisy competitor with more features, better hardware, and a lower price.